Some folks are saying it has something to do with their 60 year celebrations but it seems like they're aiming for a couple of levels up.
I've used a few of their X mixers/controllers and wasn't super impressed (not on the level of eucon/Avid and even some of the PreSonus stuff).
But the Wing looks like a pro level FOH mixer.
It's awesome, once the brain unlocks the only rotating pattern and there are no axis pictured, you start to see it rotating on any of them at any direction just by thinking of it