i agree it is a great size for a phone. but its a bad size for just about anything else. probably 5-10% of my time w/ the iPhone is spent on a call, and that can be done with a headset. I think what happened was Apple entered the phone market at the tail-end of the tiny phone wars, and they didn't anticipate that trend would end. Not that I'm going to give Android phone makers any credit for reversing it. I think they just started making huge phones because they couldn't be competitive with the iPhone's processing capability or battery life without making a larger device, and that allows for a larger screen. It just happened that at the same time, everything went mobile, and people started spending as much time looking at their phone screen as they do their computer screen. Apple has done their best to ignore this, and maybe it is to force people into owning an iPhone, an iPad Mini, an iPad, and a Macbook (i'm 3/4 of the way there..). Or they're just really stubborn. I think they had to do their 2 year cycle w/ the iPhone 5 design so they didn't look foolish, and next year they're going to offer 2 new models, a big one and a regular sized one.