I think Dinny it's on to something. This whole new world of viral/community marketing makes me uneasy. Best thing that could happen would be some legal authority to come along with a flamethrower and scare the living bejesus out of a lot of people. Let's face it, for all the good in online communities and much of the rest of it, there's a tremendous amount of greed involved. marketing through communities costs next to nothing. And there's a sense that there's no risk involved. No accountability. And the day to day culture is corrosive. There's no way somebody can spend all day stealing copyrighted work and keep their moral compass. There damn well needs to be some risk. Bring on a dangerous person, I say.