Problems applying anecdotes in the Times piece aside, yeah, I'm not sure what percentage of the whole (Gen Z) a trend makes, but I will say larger objective movement from near zero awareness, even if a minority, upward is hard to deny in this case. Nor is the pretty dramatic rise in the used market prices of late. I know little about TikTok, as I'm not on, but the YT channels of Snappiness, One Month Two Cameras, Shutter Slaps, not to mention a variety of individual dedicated channels and IG accounts, and the Digi Discord group seems to indicate some movement, no? Course much of that was not started by Gen Zers, though followers, etc. seem to be pretty young. Honestly, it's fun to see them make the discoveries. I mean with various ugly software filters, and Lomo, and IG and TikTok's low resolution, why wouldn't a generation want it's own aesthetic (of course by stealing from an out-of-fashion previous generation) and drift this way? Then there's all the newer software options of PureRaw, Super Resolution, Photo.ai, etc. that newly exists if indeed you wanted to improve things and take them in places they've really never been.