Lol PostJack, you inspired me to enter a new entry into UrbanDictionary.com:
Sweetness
Definition: What noobs over at the head-fi forum call ALO Cammo Hats. As these nubs become more experienced with the forum, they come to realize that their cammo hat is not in fact sweetness, but actually incredibly lame. Some of the worse off head-fiers get beaten up at school over their ALO hat after being asked by their classmates what ALO is, leading to the kid mistakenly pulling out his $150+ ALO wire (worth $10 in parts) and totally alienating all of his friends. Note that there are no real girls on head-fi, so only teenage boys are at risk.
Example: Dude, my new ALO hat is total sweetness.
Biggie.