September 5, 200817 yr comment_157652 http://www.youtube.com/watch?v=uz6amk3P-hY Really? This is what $10 million buys you? The old mugshot is a nice touch. But again, really? Report
September 5, 200817 yr comment_157653 I think its supposed to be a 'beginning' type of thing. My guess is the shoes will be a metaphor that will evolve through a series. Report
September 5, 200817 yr comment_157661 It's about nothing. So it's a Microsoft commercial about Macs? Report
September 5, 200817 yr comment_157692 I think its supposed to be a 'beginning' type of thing. My guess is the shoes will be a metaphor that will evolve through a series. I sure hope so too. Report
September 5, 200817 yr comment_157708 This campaign could turn into something pretty good. First of all, everybody's talking about it now. It's easy for Apple to do a "Mac vs. PC" attack campaign from their market challenger position, but Microsoft can't do that and they can't run a campaign too focused on features either because that'y not their only target group. Also, being cool or sexy has never been part of MSFT's strategy. From TechCrunch: In an email we’ve obtained from Microsoft SVP Bill Veghte to all employees, he talks about the goals of the campaign. The overall goal is to inspire consumers and “tell the story of how Windows enables a billion people around the globe to do more with their lives today.” This first phase, he says, “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.” I think they're on to something. This time they've hired a top ad agency, Crispin, which has revived some brands before (Burger King, Mini). Anyways, I don't understand sure why MSFT needs a marketing campaign anyway. Those who already have MSFT software won't need more of it and those who don't already moved on because they got sick of MSFT software. Report
September 5, 200817 yr comment_157802 Microsoft's stock listing always makes me think of LS/MFT. Report
September 12, 200817 yr Author comment_159784 Getting funnier, granted, but still no point in sight. Bill and Jerry are better than you? We knew that. http://www.youtube.com/watch?v=gBWPf1BWtkw Report
September 13, 200817 yr comment_160223 At least the dance Bill did was more noticeable "Mister Roboto" Report
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.