The slashdot comments seem to echo your view
a couple of choice ones
"This scheme is a shoe-in for the 2018 "polished turd of the year" award."
Or.. now hear me out on this one... or ... we could just, you know, send the digitally converted audio, you know, without converting it back into a bumpy piece of plastic.
I know this might sound radical, but it seems to me that converting analog sound to digital format then to a digital 3d map then to a laser-cut stamper then to a piece of bumpy vinyl then to a vibrating stylus and into a varying electrical current to drive an amplification system to run the speakers that you listen to might just be a little more complicated than just taking the digital format for storage and transport and converting that back into analog sound at playback."