My guess, and that is all it is, is that Jerry would offer a discount to upgrade to existing JH13 owners. That still might not be enough to justify buying the next great thing from JHAudio a year from now. However, there is no full size headphone out there now that I would prefer to have that is close to the price of the JH13. The likelihood is that will not change for the foreseeable future. I certainly would be tempted to jump to whatever he comes up with next (I know, what a shock). However, another $1,100 or more would probably keep in what I have for a while, again, knowing that the alternatives are not as good for my purposes.