A wookie makes more sense than the Nielsen ratings. They pick the 25,000 people who watch the most television, which is, in itself, profiling, which defeats the purpose of a decent statistical sample. The fact that you left your TV on to Nick-at-Nite once shouldn't justify the success of late-night reruns. Or the fact that you had Home Shopping network in the background while you were doing the vacuuming, because you thought you heard something, and you didn't want to listen to the house.