There are 2 ways to look at it. 1, flattering to smeggy that someone thought enough of his work to copy it, and 2, grounds for shovelling. I think both should apply.
To me, being in the tv market is a bad idea. License software to tv makers, or just sell an add on box. The tv itself is just going to make people unhappy with you.
I just did some research, and apparently the cambridge uses the boards from the oppo 80-bdp but a better power supply. I'll pass. Apparently in england, the price difference is much smaller.