I'm waiting for the M2 Pro, etc. to be announced later. I like that they bumped the memory limit to 24GB for the MacBook Air and Pro.
The M1 Pro and Max are massive overkill for most of my office, but also a bit of future-proofing (I think the "M3" is closer to fitting into my upgrade timeline).
Apple was smug, but correct about current Intel, AMD, and Nvidia products being huge power suckers. Sometimes it takes a lot of power to do the job.
Their specs page claims you need a 67W power adapter to use the fast charge function on the MacBook Air. Hopefully people won't need that all the time (the standard bricks are 30W and 35W).