As I see it, there are two ways this can end:
1) Like most other Kickstarters, it hits delays, fails to reach goals, and basically shows that despite all the hype and backing, some people just cannot deliver on their promises. Something this publicized, I expect there to be some sort of backlash if that happens. Moreover, I think it would say to the world that this business model of pay some random stranger money for the promise of something later is not the best business model.
2) It goes as planned and I get a hat and some potato salad. I personally think it will reflect on the guy who started this. He made a bold but rather stupid promise and still followed up on it. Stupid as they may be, I still like people like that.