I think you're wrong. So they're aggressive about advertising, so what? Wouldn't you be, if you were in that business in this day and age? I'm not going to blame them for treating a business like a business, even if it is a labor of love -- the two are not mutually exclusive.
That said, from what I read in the interview a year or so back (Absolute Sound, I think), they do concern themselves with sound quality. They couldn't handle the number of returns on the original CLX, so they discontinued the speaker entirely. How's that for quality control. And they figured out how to make it profitable again, so they reintroduced it -- what were you saying about smaller panels? I think I hear a famous spritzer backpedal coming...
And sure, they care about looks -- with all the comments I've read about "at that price, I expect it to look good as well as sound good", I would too. Again, the two are not mutually exclusive. Just because they actually show some initiative about one, does not mean that it's to the exclusion of the other.
I think you're just holding a grudge. What'd they do to you -- did a friend of yours buy a CLX that didn't work?