No one else called it lowly either, no one is attacking the position that it's possible to have other paths to success.
You're inventing a strawman and being a jackass about it. The people that I know who use amarra didn't buy it because some salesman or forum told them to. Saying that Al, Jeff, and John are suckers (which is what you're doing) is insulting my friends with baseless criticism. You're talking out of your ass, and being a condescending prick. It's people like you that discourage less technical people from even considering the free solutions, because so many high profile jackasses espouse your position. So go over to the computer as source forum at headfi, or to hardocp, or to whatever other place you want, and be a snobbish jerk there. If you stay here, get over yourself and act like you would in someone else's living room.