I met Acix and he said he is a musician/recording engineer/whatever and I tried the cans in question. They are pretty cool for studio kind of cans and I told him that they sounded pretty good from the Amarra headphone output. One thing I liked was the feel of them, both the rubbery ear pads and the springy headband that clamps to your head (but not terribly tight or anything). One major caveat is that he was playing a mix CD of his own creation and it was pretty esoteric electronica, mostly beeping noises and a beat. Nothing wrong with that, but not an easy way for me to really judge the cans. He clearly likes them and didn't seem shilly. I think he also had some K701 or 702 and spent some time on my rig.
I wouldn't assume ill intentions, but I really don't know any more about him than what I just wrote. Except that he is German and has an accent that is pretty heavy at times.