Cool. Sometimes I step on toes without meaning to. Probably what annoyed you more than anything was the product itself.
When I first read it, the idea seemed good, although not terribly novel. But I also found it annoying that they didn't provide much substance (like what kind of drivers, and maybe some specs) and instead relied on the "goody goody" recycling angle and then filled the entire webpage with the typical fluff (as others have pointed out here).
I'm actually glad that others here pretty think they will be crap, because I was a bit tempted by the Grado-like simplicity of the design.