Yeah, I have to agree with Wmcclain's premise, but on the other hand, the usual scenario is to charge the early adopters the higher price -- not the nicest thing to do, but certainly most early adopters allow for the possibility for the price to eventually tumble.
Heck, they should call it $549 and be done with it.
EDIT: And: no probs, I didn't think you were doubting me, I just tend to talk brusquely most of the time. The "incorrect" was directed at the line above, "I thought it was in the email". It was, of course, a reference to my many other uses of the word "incorrect", usually directed at others. Brusquely. But meant with humor. I guess you have to know me to get it.