I don't think so, probably a bit closer to half price based on the sale of multiple customs I watched earlier in the year.
Marc, if you feel like you need a trial of customs in general to make sure there something you could live with (and I fully endorse that plan) I'd skew even cheaper than the JH5s. I think you can get better bang/buck out of other companies at the low end or by taking existing IEMs and getting them reshelled into customs.