No Jack, it's completely different (at least how I see it). When Grado (the manufacturer of the goods) dictates a price at least part of the justification is so that their margins stay in line with where they need them to be to survive. They know how much it costs them to make a 225, TTVJ doesn't. So, when Amazon dictates a price, they dictate the price to the manufacturer and therefore dictate what the manufacturers profits/margins will be. Granted it's not quite that simple and there are others far better equipped to explain it.