I met Jonathan Reichbach at Sonic Studio's office and got a good introduction to the features of the Amarra software and hardware. I cannot give you any more technical data but I can say that I am buying a Mac Mini and will have Amarra and a Model 4 of my own or on loan as of Friday. And either way, Jonathan will make sure I have an Amarra for CanJam. If Dreadhead has a Mytek and/or Weiss unit or if I can get something on demo then we could do some comparing as well.
The integration with iTunes is easy and yet impressive. The ease of handling tracks with a variety of sampling rates on the fly and without hiccup is great. The mixing, EQ and other features with and without the Model 4 are going to be fantastic for needle-drops. The additional features are too numerous to list and I don't think I know a tenth of them. Sonic also seems to have lots of plans for unlocking features already in Amarra and adding more. This system is going to be very robust from what I can tell.
And the sound is great although I hardly had time or ability to do any real comparison on gear and speakers I am completely unfamiliar with. It will be very easy to compare iTunes to Amarra and Model 4 to any DAC given the ins/outs and ability to switch from Amarra to iTunes by clicking a dialog box. I intend to do some of the comparing next week.
Sonic is taking it slow and trying to get everything figured out before they do a real, full-fledged launch. They are a pro dealer, after all, so this retail audiophile stuff is new to them as far as I can tell. Sonic has a number of early adopters who are getting the software to use with Weiss and Alpha DACs and some that are also getting the hardware unit. I cannot speak for the company but my guess is that they are getting some things worked out on the hardware and software ends during a limited launch. Good idea in my opinion.