Meanwhile ...
It's going to be called Xstream (no, really)
http://pitchfork.com/news/73040-neil-youngs-new-streaming-service-is-xstream-no-really/
http://www.vulture.com/2017/04/neil-young-announces-streaming-service-xstream.html
https://gizmodo.com/neil-youngs-painful-rebranding-of-his-music-service-won-1794565958
https://www.theverge.com/2017/4/22/15394224/neil-young-high-quality-streaming-music-service-xstream-pono
http://www.rollingstone.com/music/news/neil-young-preps-new-high-quality-streaming-service-xstream-w478281
https://consequenceofsound.net/2017/04/neil-young-is-launching-a-high-fidelity-streaming-service-called-xstream/
http://www.spin.com/2017/04/neil-young-xstream-empire-streaming-service/