My partner has gotten into watches a bit (I should never have given her that Timex last year, literally just off my coffee table where I had forgotten I had thrown it), and I bought a Tissot Lovely Square for her. The packaging is trying way too hard. The thing on top is a 280 page illustrated history of Tissot, which is included with a catalog that is basically a miniature coffee-table book. I wonder if anybody has ever read that history of Tissot. I bet she'll like it, being a literature professor and all.
I also got a Seiko "Tank" for her, which is a surprisingly hard watch to get considering how cheap they are (and holds up surprisingly well compared to my mother's 40 year old Must de Cartier Tank, though it's not quite as nice as my mother's 45 year old Seiko "Tank" that was the first watch my father ever bought her, and which had a similar price retail). She likes wearing my Reverso and my Santos, so I figured square-ish and different would be good choices. The large Santos fits her surprisingly well, with a bunch of links removed (she is tiny), but I figured something smaller would be a good idea for daily wear. Also she can't have my Santos.